Monday, April 20, 2009

One Hour Eyeglasses: Save Your Money and Wait

Shopping for glasses these days is enough to leave anyone in a daze. You have to navigate what seems like an unending labyrinth of choices. There are often thousands of different eye glass frames and a confusing list of different lens types and coatings. When you multiply this by all the places you can get your eyeglasses, it gets overwhelming fast. Many of these places even offer one hour eyeglasses for the time crunched shopper. But, is that really a luxury that you need to pay for? In our opinion it isn't, and we've found that many shoppers spend more than they should for this minor perk. In most cases, you will overpay for this service, and price is the number 1 complaint that most of our readers have voiced.

In fact, Consumer Reports recently surveyed over 90,000 glasses shoppers, and although two-thirds of shoppers were satisfied with there purchase, less than half were satisfied with the price they paid. This is a disturbing trend that has gotten worse in the past few years. With the recent increase in large stores offering eyeglasses in an hour, this satisfaction seems to be going down. All while the cost goes up of course.

In our research though, we've found that it doesn't have to be that way. It is possible to get a great deal on your glasses if your willing to stay out of the mall chain eyeglasses in an hour places. This will also cut down on some of the sales pressure you're likely to encounter as you can go shopping armed with what you want (and more importantly, what you need) already decided. Before heading out to your eye doctor's office, it would be a good idea to at least be familiar with some of the different lenses, coatings, and edge treatments so you aren't bowled over with the many choices.

This information will also give you a starting point for asking your what you should look for to ensure that you aren't sold extra upgrades that you don't need. For example, many shops will recommend that all eyeglasses wearers opt for additional UV protective coatings or high index polycarbonate lenses, which in many cases aren't necessary. These options do provide a nice markup for the store though.

Many of the shady chains will also prey on uninformed shoppers pushing them toward much more expensive options such as progressive or "no line" bifocals even if there are other, high quality alternatives that may be less costly. The best way to combat this is to speak with your optometrist before shopping to find out what you actually need. This small step can save you lots of money and frustration. If your eye doctors office includes an eyeglasses store, feel free to browse, but don't feel as though you have to purchase there. By Federal law, you are allowed to have your eyeglasses prescription filled anywhere.

On our glasses shopping trips, we've found that the cost of prescription varies dramatically. For example, shopping at a local LensCrafters and Eye Glass World store had us seeing about double for options available elsewhere. For example, a simple polycarbonate (CR-39) lens cost approximately $120 before any discounts. This is several times more costly than the same frame at a local Costco store or online from a dealer such as Zenni Optical. We found similar pricing differences more most options and coatings too. For example, if we wanted to upgrade to an anti-reflective coating LensCrafters required us to upgrade to their FeatherWates polycarbonate lens for a shocking $240! As a comparison, a similar lens at online retailer Zenni Optical is a $41.95 upgrade and $80 at our local Costco. This is an over 300% price difference that the average shopper is paying just to get their one hour eyeglasses. This seems a bit ridiculous for such a small convenience.

This pricing difference is only multiplied if you are interested in fashion glasses. This can push your costs up by hundreds of dollars. Many of these frames are all made by the same companies though, and the designers just license the frame and put their names on. This means that look alike frames are available at several other stores for significantly less money. Many of the top manufacturers (like Charmont and Luxottica) have several options that are just like their fashion counterparts for much less money. This is also a situation where the Internet can save you a ton money. These shops carry all the same manufacturers lines, but at much discounted prices. Many retailers routinely have specials offering inexpensive acetate eyeglasses frames for $20 or less. In fact, Internet retailer Eye Buy Direct offers glasses starting at only $7.95! This is an absolute steal for what you get, and a great way to test the waters or get an extra set of glasses to keep as a spare pair. It takes a few days to get your order, but who wouldn't wait a few days to save $350? We sure would. These are some of the savings available on cheap prescription glasses if you don't need eyeglasses in an hour.