Wednesday, November 12, 2008

Buying Discount Glasses Online

It seems like everyday that goes buy brings a new ecommerce site to the Internet. From hot sauce to custom furniture, you can buy just about anything online. Now, thanks to a few enterprising companies, high quality prescription eyeglasses are now on that list. There is no doubt in my mind most of you shop online for the same reasons I do; to save money. The cool thing about these new optical sites is that you can save some serious cash buying discount glasses online. And, with the way the economy is looking saving money is one of the best things you can do.

Many online glasses retailers are publicly flogging brick-and-mortar shops for huge mark ups, and that is how they are attracting customers to their online stores. While I don't necessarily agree with their approach, there are pros and cons no matter which option you choose. It is also very important to understand that a brick-and-mortar shop will never be able to compete on the basis of price with an online store selling discount glasses. It's really simple: First, a local shop has a HUGE overhead with the costs of staffing, rent, utilities, insurance, etc. They are also very by their customer base, as they can only sell in their local area.

However, buying at a local store also has some advantages. You get personalized service; you walk into a brick-and-mortar store, and get to interact with a real live human being. Another plus is being able to touch/feel/try on the frames before you purchase them. The last plus for a local store is the convenience of getting your prescription and the glasses at the same spot.

When shopping for discount glasses online however, you will have obtained your prescription in advance from your local optometrist. Always remember that your eyeglasses prescription is only valid for two years, and after this period you need to have your vision checked and obtain new prescription. The main concern people face when they buy their cheap glasses online is the size of the frame and how it will fit or look on their face. The online stores are making great strides against this problem. There are some solutions to this issue already, like a virtual try on system where you can upload your photo on to the website and then drag the image of a selected frame over it to see how it will look on your face. The simplest and most foolproof method is to know your current frame measurements (usually written on the frame) so you can order your new frame with the same dimensions. All the online shops provide the key measurements for the frames they sell. Temple length, bridge width, lens height, overall width, and lens width. This covers all dimensions of your glasses.

Many online stores selling cheap glasses even offer a complete money back refund policy. So, if you don't like your new discount glasses (for any reason), they will refund you 100% of the amount you have paid, and your are only out the time you spent picking them out. With a deal like that, how could you lose? If the average cost of a pair of glasses at a brick-and-mortar store is over $200, and you can get the exact same glasses online for $40, the right choice seems obvious to me.

I have to say that the current highly competitive global market, in nearly every industry you can think of, is very beneficial for consumers. More competition means more choice, more options and ability to save some money. So keep your eyes and minds open and you can get the best deal possible for anything you buy, and of course that includes your prescription discount glasses. I hope my inaugural article has answered some of your questions about buying glasses online.

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